Small Craft Businesses use the FormBox in order to create molds that they use to create products for sale. They need to operate in small batches as their handmade aesthetic is key to their competitive advantage. Additionally their volume is not large enough to justify going to a factory for production. They want total control over their production.

They can work with a range of materials:

• Soap
• Concrete
• Jesmonite
• Resin
• Plaster
• Candles

These customers tend to buy direct from Mayku or on Amazon rather than via a reseller.

You can see a few examples on our instagram: https://www.instagram.com/teammayku/

And here are a few personas

Name

Sophie Snape

Job Title

What do they do?

Soap business owner

Location

Where are they based?

Brisbane